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U Hrvatskoj je trenutno oko 310 tisuća turista od kojih 240 tisuća stranih, a tijekom posljednjeg kolovoškog vikenda došlo ih je 106 tisuća, doznaje se u ponedjeljak iz HTZ-a čiji direktor Kristjan Staničić rezultate u kolovozu ocjenjuje iznimno dobrima s obzirom na okolnosti.

"Iza nas je kolovoz, u kojemu smo s obzirom na okolnosti ostvarili iznimno dobre rezultate. Naše daljnje strateške i marketinške aktivnosti ponajprije će ovisiti o epidemiološkoj slici Hrvatske i zemalja u okruženju, a neizvjesnost po tom pitanju zahtijeva fleksibilnost i spremnost na brze i stalne prilagodbe. Svjedočimo da su se pojedine zemlje u okruženju počele zatvarati, što također uzimamo u obzir pri definiranju aktivnosti u posezoni", rekao je Staničić.

Iznosi pritom podatke eVistora po kojima je tijekom vikenda od 28. do 30. kolovoza ostvareno nešto više od milijun noćenja, od čega su 319 tisuća ostvarili njemački turisti, te potom Poljaci 109 tisuća, a Slovenci 83 tisuće.

Na Viru je za vikend među svim destinacijama ponovo bilo najviše noćenja, 52 tisuće, a slijede Rovinj i Crikvenica, pri čemu su Vir i Rovinj, po podacima iz eVisitora, i prve dvije destinacije po ukupnom broju noćenja za cijeli kolovoz - Vir sa 756 tisuća, a Rovinj sa 651 tisućom.

Među prvih pet destinacija po noćenjima u kolovozu su i Medulin, Poreč i Crikvenica.

Ukupno je u kolovozu, točnije do 30. kolovoza, u Hrvatsku došlo 2,6 milijuna turista, koji su ostvarili 20,7 milijuna noćenja, što je 64 posto lanjskog rezultata u istom razdoblju.

Njemačko tržište je zadržalo vodeću poziciju s 5,2 milijuna noćenja, a s gotovo četiri milijuna noćenja slijede domaći turisti. Slovenija je treća s 2,7 milijuna noćenja njihovih turista u Hrvatskoj u kolovozu, dok su četvrti i peti Poljska i Češka s 2,2 odnosno 1,3 milijuna noćenja.

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image
Kristjan Staničić , direktor HTZ-a
Ivo Ravlić/HANZA MEDIA
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Po županijama, najviše je noćenja u kolovozu ostvareno u Istarskoj županiji - nešto više od pet milijuna, dok je u Primorsko-goranskoj županiji bio 4,1 milijun noćenja, Splitsko-dalmatinskoj 3,9 milijuna, Zadarskoj 3,7 milijuna, a u Šibensko-kninskoj 1,6 milijuna noćenja.

Napominjući kako se kompletna statistika dolazaka i noćenja za kolovoz i za prvih osam mjeseci ove godine može očekivati u prvom dijelu rujna, iz HTZ-a dodaju da su s obzirom na pandemiju pripremili nekoliko različitih komunikacijskih koncepata koje će primijeniti ovisno o tržištu i okolnostima.

"Ako situacija dopusti, za jesen planiramo pokretanje kampanje "Tjedan odmora vrijedan" za domaće turiste i poticanje njihove potrošnje u posezoni korištenjem turističkih usluga u zemlji po nižim cijenama", najavljuje Staničić.

Zaključno naglašava i da "domaći turisti u ukupnom rezultatu dosadašnjeg dijela turističke godine imaju udjel od 20 posto, što je važan udio, te da se njihov doprinos očekuje i u posezoni s kraćim i vikend putovanjima.

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image
Ivo Ravlić/HANZA MEDIA
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U Hrvatskoj je trenutno oko 310 tisuća turista od kojih 240 tisuća stranih, a tijekom posljednjeg kolovoškog vikenda došlo ih je 106 tisuća, doznaje se u ponedjeljak iz HTZ-a čiji direktor Kristjan Staničić rezultate u kolovozu ocjenjuje iznimno dobrima s obzirom na okolnosti.

"Iza nas je kolovoz, u kojemu smo s obzirom na okolnosti ostvarili iznimno dobre rezultate. Naše daljnje strateške i marketinške aktivnosti ponajprije će ovisiti o epidemiološkoj slici Hrvatske i zemalja u okruženju, a neizvjesnost po tom pitanju zahtijeva fleksibilnost i spremnost na brze i stalne prilagodbe. Svjedočimo da su se pojedine zemlje u okruženju počele zatvarati, što također uzimamo u obzir pri definiranju aktivnosti u posezoni", rekao je Staničić.

Iznosi pritom podatke eVistora po kojima je tijekom vikenda od 28. do 30. kolovoza ostvareno nešto više od milijun noćenja, od čega su 319 tisuća ostvarili njemački turisti, te potom Poljaci 109 tisuća, a Slovenci 83 tisuće.

Na Viru je za vikend među svim destinacijama ponovo bilo najviše noćenja, 52 tisuće, a slijede Rovinj i Crikvenica, pri čemu su Vir i Rovinj, po podacima iz eVisitora, i prve dvije destinacije po ukupnom broju noćenja za cijeli kolovoz - Vir sa 756 tisuća, a Rovinj sa 651 tisućom.

Među prvih pet destinacija po noćenjima u kolovozu su i Medulin, Poreč i Crikvenica.

Ukupno je u kolovozu, točnije do 30. kolovoza, u Hrvatsku došlo 2,6 milijuna turista, koji su ostvarili 20,7 milijuna noćenja, što je 64 posto lanjskog rezultata u istom razdoblju.

Njemačko tržište je zadržalo vodeću poziciju s 5,2 milijuna noćenja, a s gotovo četiri milijuna noćenja slijede domaći turisti. Slovenija je treća s 2,7 milijuna noćenja njihovih turista u Hrvatskoj u kolovozu, dok su četvrti i peti Poljska i Češka s 2,2 odnosno 1,3 milijuna noćenja.

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Kristjan Staničić , direktor HTZ-a
Ivo Ravlić/HANZA MEDIA
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Po županijama, najviše je noćenja u kolovozu ostvareno u Istarskoj županiji - nešto više od pet milijuna, dok je u Primorsko-goranskoj županiji bio 4,1 milijun noćenja, Splitsko-dalmatinskoj 3,9 milijuna, Zadarskoj 3,7 milijuna, a u Šibensko-kninskoj 1,6 milijuna noćenja.

Napominjući kako se kompletna statistika dolazaka i noćenja za kolovoz i za prvih osam mjeseci ove godine može očekivati u prvom dijelu rujna, iz HTZ-a dodaju da su s obzirom na pandemiju pripremili nekoliko različitih komunikacijskih koncepata koje će primijeniti ovisno o tržištu i okolnostima.

"Ako situacija dopusti, za jesen planiramo pokretanje kampanje "Tjedan odmora vrijedan" za domaće turiste i poticanje njihove potrošnje u posezoni korištenjem turističkih usluga u zemlji po nižim cijenama", najavljuje Staničić.

Zaključno naglašava i da "domaći turisti u ukupnom rezultatu dosadašnjeg dijela turističke godine imaju udjel od 20 posto, što je važan udio, te da se njihov doprinos očekuje i u posezoni s kraćim i vikend putovanjima.

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Ivo Ravlić/HANZA MEDIA
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Duje Klarić/HANZA MEDIA Ivo Ravlić/HANZA MEDIA Ivo Ravlić/HANZA MEDIA Duje Klarić/HANZA MEDIA
Ivo Ravlić/HANZA MEDIA
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Biznis2,6 milijuna gostiju

Tijekom kolovoza ostvareno 64 posto lanjskog broja noćenja u Hrvatskoj, dalmatinske županije gledaju u leđa Istarskoj i Primorsko-goranskoj županiji

Piše Hina
31. kolovoza 2020. - 14:57
14512914
PREMIUM
Galerija
Duje Klarić/HANZA MEDIA

U Hrvatskoj je trenutno oko 310 tisuća turista od kojih 240 tisuća stranih, a tijekom posljednjeg kolovoškog vikenda došlo ih je 106 tisuća, doznaje se u ponedjeljak iz HTZ-a čiji direktor Kristjan Staničić rezultate u kolovozu ocjenjuje iznimno dobrima s obzirom na okolnosti.

"Iza nas je kolovoz, u kojemu smo s obzirom na okolnosti ostvarili iznimno dobre rezultate. Naše daljnje strateške i marketinške aktivnosti ponajprije će ovisiti o epidemiološkoj slici Hrvatske i zemalja u okruženju, a neizvjesnost po tom pitanju zahtijeva fleksibilnost i spremnost na brze i stalne prilagodbe. Svjedočimo da su se pojedine zemlje u okruženju počele zatvarati, što također uzimamo u obzir pri definiranju aktivnosti u posezoni", rekao je Staničić.

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18. svibanj 2024 17:17