SD Dojavi
OSMRTNICE
PRETPLATA
PREMIUM
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Kafići, barovi i restorani otvoreni su već nekoliko mjeseci od proljetnog lockdowna, no epidemija koronavirusa ne posustaje. I dalje su na snazi preporuke i restriktivne mjere koje direktno utječu na ugostiteljski sektor. To ostavlja vidljiv trag na njihovo poslovanje, ali i utječe na promjenu navika i ponašanje gostiju.

Istraživanje HEINEKEN Hrvatska u suradnji s agencijom IPSOS pokazalo je zanimljive rezultate.

Rezultati odgovora na pitanja vezana za poslovanje u ugostiteljskom sektoru u sljedećih šest mjeseci pokazuju da je 63 posto ispitanika izrazito pesimistično. Više od polovice ispitanika oporavak ugostiteljstva očekuje tek za nekoliko godina (54 posto), dok četvrtina (25 posto) očekuje daljnju eskalaciju širenja virusa i novi lockdown nalik proljetnom.

Osim toga istraživanje je pokazalo da u sljedećih šest mjeseci 17 posto ispitanika planira zatvoriti svoj ugostiteljski objekt, a 24 posto njih planira to učiniti privremeno – kroz jesen i zimu.

Dodatna ulaganja

Oni koji planiraju nastaviti poslovanje u hladnijem dijelu godine, spremni su na dodatna ulaganja kako bi zaštitili goste i zaposlenike. Više od 60 posto ugostitelja planira gostima i zaposlenicima osigurati dodatna zaštitna sredstva u nadolazećem razdoblju, 59 posto će dodatnim natpisima u objektima podsjećati na mjere i odgovorno ponašanje, 45 posto dodatno će educirati zaposlenike, a čak trećina, odnosno 33 posto uložit će u grijanje terasa kako bi gosti mogli i tijekom hladnijih mjeseci boraviti vani.

Uslijed teških uvjeta poslovanja mnogi su ugostitelji bili primorani smanjiti broj zaposlenika. Petina njih ih je bila primorana otpustiti veći dio radne snage (20 posto), ali ohrabruje činjenica da je čak 42 posto vlasnika ugostiteljskih objekata ipak uspjelo zadržati isti broj radnika kao i prije početka pandemije, a 2 posto ispitanika čak i zaposliti nove ljude.

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image
Nikolina Vuković Stipaničev/arhiva/Cropix
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Ugostitelji su odgovarali i na pitanja o promjenama ponašanja gostiju. Njih 82 posto ispitanika u većoj mjeri primjećuje da u objekte dolazi manje gostiju, da preferiraju vrijeme provoditi na terasama (77 posto), ali i da se kraće zadržavaju u objektu (59 posto).

Značajnije promjene u spolnoj strukturi gostiju koji dolaze u njihove objekte nisu primijetili, no 34 posto ispitanika primjećuje da u njihove objekte dolazi više mlađih gostiju.

Kod više od polovice gostiju (52 posto) u većoj mjeri se primjećuje pojačan oprez i držanje distance, a zanimljivo je da je 56 posto ugostitelja uočilo da gosti manje čitaju tiskovine koje su im dostupne u kafićima i barovima.

Vidljiv je i značajan pad u konzumaciji pića, što je očekivano s obzirom na manji broj gostiju koji posjećuje ugostiteljske objekte i koji se tamo kraće zadržavaju.

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Kafići, barovi i restorani otvoreni su već nekoliko mjeseci od proljetnog lockdowna, no epidemija koronavirusa ne posustaje. I dalje su na snazi preporuke i restriktivne mjere koje direktno utječu na ugostiteljski sektor. To ostavlja vidljiv trag na njihovo poslovanje, ali i utječe na promjenu navika i ponašanje gostiju.

Istraživanje HEINEKEN Hrvatska u suradnji s agencijom IPSOS pokazalo je zanimljive rezultate.

Rezultati odgovora na pitanja vezana za poslovanje u ugostiteljskom sektoru u sljedećih šest mjeseci pokazuju da je 63 posto ispitanika izrazito pesimistično. Više od polovice ispitanika oporavak ugostiteljstva očekuje tek za nekoliko godina (54 posto), dok četvrtina (25 posto) očekuje daljnju eskalaciju širenja virusa i novi lockdown nalik proljetnom.

Osim toga istraživanje je pokazalo da u sljedećih šest mjeseci 17 posto ispitanika planira zatvoriti svoj ugostiteljski objekt, a 24 posto njih planira to učiniti privremeno – kroz jesen i zimu.

Dodatna ulaganja

Oni koji planiraju nastaviti poslovanje u hladnijem dijelu godine, spremni su na dodatna ulaganja kako bi zaštitili goste i zaposlenike. Više od 60 posto ugostitelja planira gostima i zaposlenicima osigurati dodatna zaštitna sredstva u nadolazećem razdoblju, 59 posto će dodatnim natpisima u objektima podsjećati na mjere i odgovorno ponašanje, 45 posto dodatno će educirati zaposlenike, a čak trećina, odnosno 33 posto uložit će u grijanje terasa kako bi gosti mogli i tijekom hladnijih mjeseci boraviti vani.

Uslijed teških uvjeta poslovanja mnogi su ugostitelji bili primorani smanjiti broj zaposlenika. Petina njih ih je bila primorana otpustiti veći dio radne snage (20 posto), ali ohrabruje činjenica da je čak 42 posto vlasnika ugostiteljskih objekata ipak uspjelo zadržati isti broj radnika kao i prije početka pandemije, a 2 posto ispitanika čak i zaposliti nove ljude.

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image
Nikolina Vuković Stipaničev/arhiva/Cropix
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Ugostitelji su odgovarali i na pitanja o promjenama ponašanja gostiju. Njih 82 posto ispitanika u većoj mjeri primjećuje da u objekte dolazi manje gostiju, da preferiraju vrijeme provoditi na terasama (77 posto), ali i da se kraće zadržavaju u objektu (59 posto).

Značajnije promjene u spolnoj strukturi gostiju koji dolaze u njihove objekte nisu primijetili, no 34 posto ispitanika primjećuje da u njihove objekte dolazi više mlađih gostiju.

Kod više od polovice gostiju (52 posto) u većoj mjeri se primjećuje pojačan oprez i držanje distance, a zanimljivo je da je 56 posto ugostitelja uočilo da gosti manje čitaju tiskovine koje su im dostupne u kafićima i barovima.

Vidljiv je i značajan pad u konzumaciji pića, što je očekivano s obzirom na manji broj gostiju koji posjećuje ugostiteljske objekte i koji se tamo kraće zadržavaju.

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Duje Klarić/arhiva/Cropix Nikolina Vuković Stipaničev/arhiva/Cropix
[OCMUserDisplay] => [OCMCommentsCounter] => [OCMCommentsBlock] => ) [image] => [imageWidth] => 600 [comments] => Array ( ) [absoluteURL] => https://slobodnadalmacija.hr/mozaik/zivot/pesimizmu-ugostitelja-ne-vidi-se-kraj-njih-skoro-20-posto-uskoro-planira-zatvoriti-objekt-a-vise-od-polovice-oporavak-ocekuje-tek-za-nekoliko-godina-1058338 [emailLink] => /component/mailto/?tmpl=component&template=site&link=5920fb2037169693814d317354f09bbcd50d53d2 [twitterURL] => http://twitter.com/intent/tweet?text=Pesimizmu+ugostitelja+ne+vidi+se+kraj%2C+njih+skoro+20+posto+uskoro+planira+zatvoriti+objekt+a+vi%C5%A1e+od+polovice+oporavak+o%C4%8Dekuje+tek+za+nekoliko+godina&url=https%3A%2F%2Fslobodnadalmacija.hr%2Fmozaik%2Fzivot%2Fpesimizmu-ugostitelja-ne-vidi-se-kraj-njih-skoro-20-posto-uskoro-planira-zatvoriti-objekt-a-vise-od-polovice-oporavak-ocekuje-tek-za-nekoliko-godina-1058338 [socialLink] => https%3A%2F%2Fslobodnadalmacija.hr%2Fmozaik%2Fzivot%2Fpesimizmu-ugostitelja-ne-vidi-se-kraj-njih-skoro-20-posto-uskoro-planira-zatvoriti-objekt-a-vise-od-polovice-oporavak-ocekuje-tek-za-nekoliko-godina-1058338 )
Array ( [1] => stdClass Object ( [id] => 2 [name] => Superscript Title [value] => istraživanje [type] => textarea [group] => 9 [published] => 1 [ordering] => 2 [alias] => SuperscriptTitle ) [2] => stdClass Object ( [id] => 61 [name] => Contains Infographic [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 4 [alias] => contains_infographic ) [3] => stdClass Object ( [id] => 62 [name] => Without ads [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 5 [alias] => Withoutads ) [4] => stdClass Object ( [id] => 63 [name] => Photo gallery [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 6 [alias] => Photo_gallery ) [5] => stdClass Object ( [id] => 64 [name] => Promo [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 7 [alias] => promo ) [7] => stdClass Object ( [id] => 67 [name] => Contains video [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 9 [alias] => contains_video ) [8] => stdClass Object ( [id] => 68 [name] => Premium content [value] => ON [type] => radio [group] => 9 [published] => 1 [ordering] => 10 [alias] => premium_content ) [9] => stdClass Object ( [id] => 69 [name] => Exclude comments [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 11 [alias] => exclude_comments ) [10] => stdClass Object ( [id] => 70 [name] => Open link in new window [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 12 [alias] => open_link_in_new_window ) [11] => stdClass Object ( [id] => 71 [name] => Horizontal crop of the main photo [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 13 [alias] => horizontal_crop_of_the_main_photo ) [12] => stdClass Object ( [id] => 73 [name] => No-index [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 15 [alias] => no_index ) [13] => stdClass Object ( [id] => 74 [name] => No-cache [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 16 [alias] => no_cache ) [14] => stdClass Object ( [id] => 77 [name] => Don't show on the front page [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 17 [alias] => dont_show_on_the_front_page ) [15] => stdClass Object ( [id] => 78 [name] => Related on bottom [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 18 [alias] => related_on_bottom ) [16] => stdClass Object ( [id] => 79 [name] => Live button [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 19 [alias] => live_button ) [25] => stdClass Object ( [id] => 87 [name] => Instant articles [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 28 [alias] => instant_articles ) [26] => stdClass Object ( [id] => 91 [name] => S preporučuje [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 29 [alias] => s_preporucuje ) [27] => stdClass Object ( [id] => 92 [name] => S voli [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 30 [alias] => s_voli ) [28] => stdClass Object ( [id] => 93 [name] => Layout with three photos [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 31 [alias] => layout_with_three_photos ) [29] => stdClass Object ( [id] => 94 [name] => Gallery in the article [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 32 [alias] => gallery_in_the_article ) [30] => stdClass Object ( [id] => 95 [name] => Required views [value] => 0 [type] => textfield [group] => 9 [published] => 1 [ordering] => 33 [alias] => required_views ) )
StoryEditorOCM
Životistraživanje

Pesimizmu ugostitelja ne vidi se kraj, njih skoro 20 posto uskoro planira zatvoriti objekt a više od polovice oporavak očekuje tek za nekoliko godina

Piše M.Dr.
17. studenog 2020. - 21:03
13272562
PREMIUM
Duje Klarić/arhiva/Cropix

Kafići, barovi i restorani otvoreni su već nekoliko mjeseci od proljetnog lockdowna, no epidemija koronavirusa ne posustaje. I dalje su na snazi preporuke i restriktivne mjere koje direktno utječu na ugostiteljski sektor. To ostavlja vidljiv trag na njihovo poslovanje, ali i utječe na promjenu navika i ponašanje gostiju.

Istraživanje HEINEKEN Hrvatska u suradnji s agencijom IPSOS pokazalo je zanimljive rezultate.

Rezultati odgovora na pitanja vezana za poslovanje u ugostiteljskom sektoru u sljedećih šest mjeseci pokazuju da je 63 posto ispitanika izrazito pesimistično. Više od polovice ispitanika oporavak ugostiteljstva očekuje tek za nekoliko godina (54 posto), dok četvrtina (25 posto) očekuje daljnju eskalaciju širenja virusa i novi lockdown nalik proljetnom.

Osim toga...

#UGOSTITELJSKI SEKTOR#LOCKDOWN U HRVATSKOJ#PESIMIZAM UGOSTITELJA
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16. svibanj 2024 06:07