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[title] => Nema više 'mile-lale', mora se jasno znati za što su influencerice plaćene; Ovu djevojku prate četiri milijuna ljudi, evo kako je sud odrezao za nju, kako za kolegicu
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Njemačka vlada planira uvođenje zakona koji bi regulirao propagandne sadržaje na internetu, što se posebice odnosi na tzv. influencere, čiji prilozi su često plaćeni kao reklama a da nisu kao takvi prepoznati.
"Smatramo da se razumije samo po sebi da prilozi za koje netko plati, budu označeni kao reklame“, rekao je državni tajnik u njemačkom ministarstvu pravosuđa Gerd Billen za javni servis ZDF.
Najava zakona je reakcija na pravnu nesigurnost kada je u pitanju širenje sadržaja preko platformi poput Instagrama.
Početkom godine sud u Karlsruheu je "influencericu“ Pamelu Reif, koja na Instagramu ima preko četiri milijuna pratitelja prisilio da svoje sadržaje na kojima se nalaze linkovi na online trgovine označi kao reklame.
? Got a new product in German supermarkets ?? ab heute gibt es meine Açaí Bowl auch als “Ready to Eat” To-Go-Version im Kühlregal.. in den Geschmacksrichtungen Ingwer und Mango mit Granola Topping ? das ist übrigens eine Weltneuheit, da @therainforestco & ich das Açaí Püree schonend durch Druck und nicht durch Hitze haltbar gemacht haben (HPP Verfahren). So bleiben alle Nährstoffe, Vitamine, Mineralien, Antioxidanzien, usw. erhalten ?? natürlich kommt meine Bowl auch ohne Zusatz-, Konservierungs- und Farbstoffe aus, ist zu 100% bio und vegan, gentechnikfrei und kann für mindestens 45 Tage im Kühlschrank gelagert werden ? die Papier Verpackung ist FSC zertifiziert (das steht für verantwortungsvolle Waldwirtschaft), es wurde klimaneutral bedruckt und der Behälter innen ist aus recyceltem Kunststoff hergestellt ??? ... also dann: VIEL SPASS BEIM SOFORT AUSLÖFFELN ?♥️ #pamsacaipuree #acaibowltogo #yay - - ? ab jetzt in Rewe, Rewe 2 Go Märkten & in manchen Karstadt Filialen verfügbar
A post shared by Pamela Reif (@pamela_rf) on Feb 18, 2019 at 11:56am PST
U jednom drugom slučaju sud u Muenchenu je u slučaju Cathy Hummels zaključio kako je "opće poznato“ da ona radi reklamu za razne marke pa da prema tome nije potrebno postove označavati kao reklamu.
Popularna Hummels je prošlog ljeta objavljivala i iz "prekrasnog Zadra".
Ondje je, štoviše, snimala kampanju za ebay.
"Novi zakon bi trebao olakšati definiciju toga kada neki post na Instagramu postaje reklama i tako otkloniti nesigurnosti koje se pojavljuju u ovom sektoru“, rekao je Billen.
Tzv. 'Influenceri' imaju velik utjecaj na publiku, pogotovo mlađu, te su stoga njihovi kanali zanimljiva platforma za komercijalne kompanije, prije svega u sektoru mode i lifestylea, piše Hina.
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[cleanTitle] => Nema više 'mile-lale', mora se jasno znati za što su influencerice plaćene; Ovu djevojku prate četiri milijuna ljudi, evo kako je sud odrezao za nju, kako za kolegicu
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Njemačka vlada planira uvođenje zakona koji bi regulirao propagandne sadržaje na internetu, što se posebice odnosi na tzv. influencere, čiji prilozi su često plaćeni kao reklama a da nisu kao takvi prepoznati.
"Smatramo da se razumije samo po sebi da prilozi za koje netko plati, budu označeni kao reklame“, rekao je državni tajnik u njemačkom ministarstvu pravosuđa Gerd Billen za javni servis ZDF.
Najava zakona je reakcija na pravnu nesigurnost kada je u pitanju širenje sadržaja preko platformi poput Instagrama.
Početkom godine sud u Karlsruheu je "influencericu“ Pamelu Reif, koja na Instagramu ima preko četiri milijuna pratitelja prisilio da svoje sadržaje na kojima se nalaze linkovi na online trgovine označi kao reklame.
? Got a new product in German supermarkets ?? ab heute gibt es meine Açaí Bowl auch als “Ready to Eat” To-Go-Version im Kühlregal.. in den Geschmacksrichtungen Ingwer und Mango mit Granola Topping ? das ist übrigens eine Weltneuheit, da @therainforestco & ich das Açaí Püree schonend durch Druck und nicht durch Hitze haltbar gemacht haben (HPP Verfahren). So bleiben alle Nährstoffe, Vitamine, Mineralien, Antioxidanzien, usw. erhalten ?? natürlich kommt meine Bowl auch ohne Zusatz-, Konservierungs- und Farbstoffe aus, ist zu 100% bio und vegan, gentechnikfrei und kann für mindestens 45 Tage im Kühlschrank gelagert werden ? die Papier Verpackung ist FSC zertifiziert (das steht für verantwortungsvolle Waldwirtschaft), es wurde klimaneutral bedruckt und der Behälter innen ist aus recyceltem Kunststoff hergestellt ??? ... also dann: VIEL SPASS BEIM SOFORT AUSLÖFFELN ?♥️ #pamsacaipuree #acaibowltogo #yay - - ? ab jetzt in Rewe, Rewe 2 Go Märkten & in manchen Karstadt Filialen verfügbar
A post shared by Pamela Reif (@pamela_rf) on Feb 18, 2019 at 11:56am PST
U jednom drugom slučaju sud u Muenchenu je u slučaju Cathy Hummels zaključio kako je "opće poznato“ da ona radi reklamu za razne marke pa da prema tome nije potrebno postove označavati kao reklamu.
Popularna Hummels je prošlog ljeta objavljivala i iz "prekrasnog Zadra".
Ondje je, štoviše, snimala kampanju za ebay.
"Novi zakon bi trebao olakšati definiciju toga kada neki post na Instagramu postaje reklama i tako otkloniti nesigurnosti koje se pojavljuju u ovom sektoru“, rekao je Billen.
Tzv. 'Influenceri' imaju velik utjecaj na publiku, pogotovo mlađu, te su stoga njihovi kanali zanimljiva platforma za komercijalne kompanije, prije svega u sektoru mode i lifestylea, piše Hina.
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10. svibanj 2024 16:20