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Njemačka vlada planira uvođenje zakona koji bi regulirao propagandne sadržaje na internetu, što se posebice odnosi na tzv. influencere, čiji prilozi su često plaćeni kao reklama a da nisu kao takvi prepoznati.

"Smatramo da se razumije samo po sebi da prilozi za koje netko plati, budu označeni kao reklame“, rekao je državni tajnik u njemačkom ministarstvu pravosuđa Gerd Billen za javni servis ZDF.

Najava zakona je reakcija na pravnu nesigurnost kada je u pitanju širenje sadržaja preko platformi poput Instagrama.

 
 
 
 
 
 
 
 
 
 
 
 
 

what’s you favorite season? ?☀️?❄️ .. this spring I’ll focus on: thinking strong, being confident & staying warm on the inside. Find your strength to be ready for this JUNGLE out there which we call daily life ? this sometimes involves getting out of your comfort zone but if you face struggles with confidence and a big SMILE you’re perfectly equipped to kill it ?? - - ? I already told you on my insta story: the new SS19 campaign of @cluse has to be one of my favorite ones since I’ve worked with them!! ? The jungle & animal print inspired watches, colors & the meaning behind it ? let’s embrace our force of nature & I love love love the alligator and python straps as a little symbol for that ? #embraceyourforce #cluse // Anzeige

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Početkom godine sud u Karlsruheu je "influencericu“ Pamelu Reif, koja na Instagramu ima preko četiri milijuna pratitelja prisilio da svoje sadržaje na kojima se nalaze linkovi na online trgovine označi kao reklame.

 
 
 
 
 
 
 
 
 
 
 
 
 

? Got a new product in German supermarkets ?? ab heute gibt es meine Açaí Bowl auch als “Ready to Eat” To-Go-Version im Kühlregal.. in den Geschmacksrichtungen Ingwer und Mango mit Granola Topping ? das ist übrigens eine Weltneuheit, da @therainforestco & ich das Açaí Püree schonend durch Druck und nicht durch Hitze haltbar gemacht haben (HPP Verfahren). So bleiben alle Nährstoffe, Vitamine, Mineralien, Antioxidanzien, usw. erhalten ?? natürlich kommt meine Bowl auch ohne Zusatz-, Konservierungs- und Farbstoffe aus, ist zu 100% bio und vegan, gentechnikfrei und kann für mindestens 45 Tage im Kühlschrank gelagert werden ? die Papier Verpackung ist FSC zertifiziert (das steht für verantwortungsvolle Waldwirtschaft), es wurde klimaneutral bedruckt und der Behälter innen ist aus recyceltem Kunststoff hergestellt ??? ... also dann: VIEL SPASS BEIM SOFORT AUSLÖFFELN ?♥️ #pamsacaipuree #acaibowltogo #yay - - ? ab jetzt in Rewe, Rewe 2 Go Märkten & in manchen Karstadt Filialen verfügbar

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U jednom drugom slučaju sud u Muenchenu je u slučaju Cathy Hummels zaključio kako je "opće poznato“ da ona radi reklamu za razne marke pa da prema tome nije potrebno postove označavati kao reklamu.

Popularna Hummels je prošlog ljeta objavljivala i iz "prekrasnog Zadra".

 
 
 
 
 
 
 
 
 
 
 
 
 

Ich spiele mit dem Wind oder der Wind spielt mit mir ... ich würde sagen beides. In the streets of beautiful Zadar ... ? by @jeremy.moeller ❤️#Werbung #verlinkung

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Ondje je, štoviše, snimala kampanju za ebay.

 
 
 
 
 
 
 
 
 
 
 
 
 

„Mein absoluter Lieblings-Fotospot hier in Kroatien ? Ich möchte morgen gar nicht wieder nach Hause ? Die Tage sind so schön und entspannt - genau wie mein tolles Outfit. Bei @eBay_de gibt es wirklich tolle ausgefallene Teile und die besten Angebote!!! ???“ - den direkten Link zu allen Outfits von meinen Ladies & mir gibts in meiner Story ❤️

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Eines meiner Lieblingsbilder ... ❤️?? Diese Frauen sind der Wahnsinn. @lillybeckerofficial @franca_lehfeldt @annakraft1 @regendelfin @sarellax3 @johannaklum ... Heute haben wir wieder fleissig Yoga gemacht im einzigartigen @goodcama Resort mit @adamriceyoga und geniessen jetzt die Schönheit Kroatien. In meiner Story gibt es regelmäßig updates ❤️ #werbung

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"Novi zakon bi trebao olakšati definiciju toga kada neki post na Instagramu postaje reklama i tako otkloniti nesigurnosti koje se pojavljuju u ovom sektoru“, rekao je Billen.

Tzv. 'Influenceri' imaju velik utjecaj na publiku, pogotovo mlađu, te su stoga njihovi kanali zanimljiva platforma za komercijalne kompanije, prije svega u sektoru mode i lifestylea, piše Hina.

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Njemačka vlada planira uvođenje zakona koji bi regulirao propagandne sadržaje na internetu, što se posebice odnosi na tzv. influencere, čiji prilozi su često plaćeni kao reklama a da nisu kao takvi prepoznati.

"Smatramo da se razumije samo po sebi da prilozi za koje netko plati, budu označeni kao reklame“, rekao je državni tajnik u njemačkom ministarstvu pravosuđa Gerd Billen za javni servis ZDF.

Najava zakona je reakcija na pravnu nesigurnost kada je u pitanju širenje sadržaja preko platformi poput Instagrama.

 
 
 
 
 
 
 
 
 
 
 
 
 

what’s you favorite season? ?☀️?❄️ .. this spring I’ll focus on: thinking strong, being confident & staying warm on the inside. Find your strength to be ready for this JUNGLE out there which we call daily life ? this sometimes involves getting out of your comfort zone but if you face struggles with confidence and a big SMILE you’re perfectly equipped to kill it ?? - - ? I already told you on my insta story: the new SS19 campaign of @cluse has to be one of my favorite ones since I’ve worked with them!! ? The jungle & animal print inspired watches, colors & the meaning behind it ? let’s embrace our force of nature & I love love love the alligator and python straps as a little symbol for that ? #embraceyourforce #cluse // Anzeige

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Početkom godine sud u Karlsruheu je "influencericu“ Pamelu Reif, koja na Instagramu ima preko četiri milijuna pratitelja prisilio da svoje sadržaje na kojima se nalaze linkovi na online trgovine označi kao reklame.

 
 
 
 
 
 
 
 
 
 
 
 
 

? Got a new product in German supermarkets ?? ab heute gibt es meine Açaí Bowl auch als “Ready to Eat” To-Go-Version im Kühlregal.. in den Geschmacksrichtungen Ingwer und Mango mit Granola Topping ? das ist übrigens eine Weltneuheit, da @therainforestco & ich das Açaí Püree schonend durch Druck und nicht durch Hitze haltbar gemacht haben (HPP Verfahren). So bleiben alle Nährstoffe, Vitamine, Mineralien, Antioxidanzien, usw. erhalten ?? natürlich kommt meine Bowl auch ohne Zusatz-, Konservierungs- und Farbstoffe aus, ist zu 100% bio und vegan, gentechnikfrei und kann für mindestens 45 Tage im Kühlschrank gelagert werden ? die Papier Verpackung ist FSC zertifiziert (das steht für verantwortungsvolle Waldwirtschaft), es wurde klimaneutral bedruckt und der Behälter innen ist aus recyceltem Kunststoff hergestellt ??? ... also dann: VIEL SPASS BEIM SOFORT AUSLÖFFELN ?♥️ #pamsacaipuree #acaibowltogo #yay - - ? ab jetzt in Rewe, Rewe 2 Go Märkten & in manchen Karstadt Filialen verfügbar

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U jednom drugom slučaju sud u Muenchenu je u slučaju Cathy Hummels zaključio kako je "opće poznato“ da ona radi reklamu za razne marke pa da prema tome nije potrebno postove označavati kao reklamu.

Popularna Hummels je prošlog ljeta objavljivala i iz "prekrasnog Zadra".

 
 
 
 
 
 
 
 
 
 
 
 
 

Ich spiele mit dem Wind oder der Wind spielt mit mir ... ich würde sagen beides. In the streets of beautiful Zadar ... ? by @jeremy.moeller ❤️#Werbung #verlinkung

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Ondje je, štoviše, snimala kampanju za ebay.

 
 
 
 
 
 
 
 
 
 
 
 
 

„Mein absoluter Lieblings-Fotospot hier in Kroatien ? Ich möchte morgen gar nicht wieder nach Hause ? Die Tage sind so schön und entspannt - genau wie mein tolles Outfit. Bei @eBay_de gibt es wirklich tolle ausgefallene Teile und die besten Angebote!!! ???“ - den direkten Link zu allen Outfits von meinen Ladies & mir gibts in meiner Story ❤️

A post shared by Cathy Hummels (@catherinyyy) on

 
 
 
 
 
 
 
 
 
 
 
 
 
 

Eines meiner Lieblingsbilder ... ❤️?? Diese Frauen sind der Wahnsinn. @lillybeckerofficial @franca_lehfeldt @annakraft1 @regendelfin @sarellax3 @johannaklum ... Heute haben wir wieder fleissig Yoga gemacht im einzigartigen @goodcama Resort mit @adamriceyoga und geniessen jetzt die Schönheit Kroatien. In meiner Story gibt es regelmäßig updates ❤️ #werbung

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"Novi zakon bi trebao olakšati definiciju toga kada neki post na Instagramu postaje reklama i tako otkloniti nesigurnosti koje se pojavljuju u ovom sektoru“, rekao je Billen.

Tzv. 'Influenceri' imaju velik utjecaj na publiku, pogotovo mlađu, te su stoga njihovi kanali zanimljiva platforma za komercijalne kompanije, prije svega u sektoru mode i lifestylea, piše Hina.

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ŽivotNOVI POSLOVI, NOVA PRAVILA

Nema više 'mile-lale', mora se jasno znati za što su influencerice plaćene; Ovu djevojku prate četiri milijuna ljudi, evo kako je sud odrezao za nju, kako za kolegicu

12. lipnja 2019. - 15:32
shutterstock_1161906805

Njemačka vlada planira uvođenje zakona koji bi regulirao propagandne sadržaje na internetu, što se posebice odnosi na tzv. influencere, čiji prilozi su često plaćeni kao reklama a da nisu kao takvi prepoznati.

"Smatramo da se razumije samo po sebi da prilozi za koje netko plati, budu označeni kao reklame“, rekao je državni tajnik u njemačkom ministarstvu pravosuđa Gerd Billen za javni servis ZDF.

Najava zakona je reakcija na pravnu nesigurnost kada je u pitanju širenje sadržaja preko platformi poput Instagrama.

what’s you favorite season? ?☀️?❄️ .. this spring I’ll focus on: thinking strong, being confident & staying warm on the inside. Find your strength to be ready for this JUNGLE out there which we call daily life ? this sometimes involves getting out of your...

#INFLUENCERI#INFLUENCERICE
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10. svibanj 2024 16:20