SD Dojavi
OSMRTNICE
PRETPLATA
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stdClass Object ( [id] => 1261301 [title] => Popularni trgovački lanac mijenja asortiman; evo kako će svoje klijente ohrabriti na zdraviji život [alias] => popularni-trgovacki-lanac-mijenja-asortiman-evo-kako-ce-svoje-klijente-ohrabriti-na-zdraviji-zivot [catid] => 423 [published] => 1 [introtext] => [fulltext] =>

Lidl uvodi novu strategiju poslovanja, a glavni dio nje je promjena asortimana. Naime, poznati trgovački lanac planira u budućnosti smanjiti udio proizvoda životinjskog podrijetla, piše Fenix.

Evo koje promjene mogu očekivati Lidlovi vjerni kupci

Na policama ovih trgovina u Njemačkoj je sve više vegetarijanskih i veganskih proizvoda, a nude se alternative čak i za mlijeko i mliječne proizvode. Ubrzo će se isto dogoditi i kod nas. 

Kako kažu iz Lidla, ovo je korak “bez alternative”. Na ovaj način trgovački lanac želi učiniti nešto dobro za planetu, tvrde njemački mediji. Smanjenjem asortimana proizvoda životinjskog podrijetla Lidl nastoji mladima dati primjer. 

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Shutterstock
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Kao posljedica ovome, udio biljnog asortimana će se povećati. Lidl u sklopu nove strategije planira i posebne tematske tjedne, kojima će strategiju približiti potrošačima. 

Kako kažu, oni svoje potrošače ne žele natjerati - već motivirati na prelazak na biljne proizvode. 

“Naš cilj nije samo pozitivna slika Lidla pred kupcima, nego zaista želimo nešto promijeniti”, govore iz Lidla i dodaju kako se nadaju da će im se u ovoj akciji pridružiti i konkurentske tvrtke.

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Lidl uvodi novu strategiju poslovanja, a glavni dio nje je promjena asortimana. Naime, poznati trgovački lanac planira u budućnosti smanjiti udio proizvoda životinjskog podrijetla, piše Fenix.

Evo koje promjene mogu očekivati Lidlovi vjerni kupci

Na policama ovih trgovina u Njemačkoj je sve više vegetarijanskih i veganskih proizvoda, a nude se alternative čak i za mlijeko i mliječne proizvode. Ubrzo će se isto dogoditi i kod nas. 

Kako kažu iz Lidla, ovo je korak “bez alternative”. Na ovaj način trgovački lanac želi učiniti nešto dobro za planetu, tvrde njemački mediji. Smanjenjem asortimana proizvoda životinjskog podrijetla Lidl nastoji mladima dati primjer. 

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Shutterstock
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Kao posljedica ovome, udio biljnog asortimana će se povećati. Lidl u sklopu nove strategije planira i posebne tematske tjedne, kojima će strategiju približiti potrošačima. 

Kako kažu, oni svoje potrošače ne žele natjerati - već motivirati na prelazak na biljne proizvode. 

“Naš cilj nije samo pozitivna slika Lidla pred kupcima, nego zaista želimo nešto promijeniti”, govore iz Lidla i dodaju kako se nadaju da će im se u ovoj akciji pridružiti i konkurentske tvrtke.

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PanoramaČUVAJU PLANETU

Popularni trgovački lanac mijenja asortiman; evo kako će svoje klijente ohrabriti na zdraviji život

Piše MOZAIK SD
1. veljače 2023. - 18:16
24238934
PREMIUM
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Lidl uvodi novu strategiju poslovanja, a glavni dio nje je promjena asortimana. Naime, poznati trgovački lanac planira u budućnosti smanjiti udio proizvoda životinjskog podrijetla, piše Fenix.

Evo koje promjene mogu očekivati Lidlovi vjerni kupci

Na policama ovih trgovina u Njemačkoj je sve više vegetarijanskih i veganskih proizvoda, a nude se alternative čak i za mlijeko i mliječne proizvode. Ubrzo će se isto dogoditi i kod nas. 

Kako kažu iz Lidla, ovo je korak “bez alternative”. Na ovaj način trgovački lanac želi učiniti nešto dobro za planetu, tvrde njemački mediji. Smanjenjem asortimana proizvoda životinjskog podrijetla Lidl nastoji mladima dati primjer. 

Kao posljedica ovome, udio biljnog asortimana će se povećati. Lidl u...

#LIDL#VEGANSKA PREHRANA#VEGETARIJANSKA PREHRANA
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16. svibanj 2024 06:35