Slobodna Dalmacija - Adidas protiv modnog dizajnera Toma Browna: Sportski div u bitci oko prava na korištenje pruga

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Adidas je izgubio sudski spor u pokušaju da spriječi modnog dizajnera da koristi dizajn s četiri pruge, piše bbc.

Div sportske odjeće tvrdio je da četiri pruge luksuzne marke Tom Brown Ink imaju previše sličnosti s tri pruge Adidasa.

Brown je tvrdio da je malo vjerojatno da će kupci pobrkati te dvije marke jer je, između ostalih razloga, njegova imala različit broj pruga.

Adidas je planirao tražiti više od 7,8 milijuna dolara odštete - ali je njujorška porota stala na stranu Browna.

Brownove kreacije često sadrže četiri vodoravne, paralelne pruge, koje okružuju krak odjevnog predmeta ili - kako se često viđa na samom modnom dizajneru - čarapu.

Adidasovi komadi često imaju tri pruge.

Brownov pravni tim prikazao ga je kao autsajdera koji se bori protiv divovske korporacije i tvrdio da dvije marke imaju različite kupce.

Sportska odjeća ne dominira u modnim kreacijama Tom Brown Inka i njegovi su proizvodi namijenjeni imućnijim kupcima - primjerice, par ženskih kompresijskih tajica stoji 680 funti, dok je polo majica 270 funti.

Brownovi odvjetnici također su tvrdili da su pruge uobičajen dizajn.

Iako je Adidas pokrenuo pravni postupak 2021., bitka između dviju kompanija traje već više od 15 godina.

Adidas se 2007. žalio da je Tom Brown koristio dizajn s tri pruge na jaknama. Brown se složio prestati ga koristiti i dodao četvrtu traku.

Od tada se Tom Brown Ink brzo proširio i sada se prodaje na više od 300 lokacija diljem svijeta, a posljednjih godina proizvodi sve više sportske odjeće.

Ovaj brend ima raznoliku bazu obožavatelja. Dizajnirao je odjevnu kombinaciju reperice Cardi B za Met Gala 2019., dok je bivši profesionalni nogometaš i menadžer nogometnog kluba Bournemouth Scott Parker na utakmicama nosio jedan od njegovih kardigana i blejzera.

Glasnogovornik Adidasa rekao je da je tvrtka razočarana, ali da će "nastaviti budno štititi intelektualno vlasništvo, što uključuje podnošenje odgovarajućih žalbi".

Glasnogovornik tvrtke Tom Brown Ink rekao je da je tvrtka zadovoljna ishodom. Govoreći za novinsku agenciju Associated Press, modni dizajner rekao je kako se nada da će ovaj slučaj inspirirati druge čiji rad osporavaju veće tvrtke.

“Bilo je važno boriti se i ispričati svoju priču”, rekao je.

Dokumenti korišteni u slučaju pokazuju da je Adidas podnio više od 90 tužbi i potpisao više od 200 sporazuma o nagodbi od 2008. u vezi sa svojim zaštitnim znakom, piše bbc.com/serbian.

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Adidas je izgubio sudski spor u pokušaju da spriječi modnog dizajnera da koristi dizajn s četiri pruge, piše bbc.

Div sportske odjeće tvrdio je da četiri pruge luksuzne marke Tom Brown Ink imaju previše sličnosti s tri pruge Adidasa.

Brown je tvrdio da je malo vjerojatno da će kupci pobrkati te dvije marke jer je, između ostalih razloga, njegova imala različit broj pruga.

Adidas je planirao tražiti više od 7,8 milijuna dolara odštete - ali je njujorška porota stala na stranu Browna.

Brownove kreacije često sadrže četiri vodoravne, paralelne pruge, koje okružuju krak odjevnog predmeta ili - kako se često viđa na samom modnom dizajneru - čarapu.

Adidasovi komadi često imaju tri pruge.

Brownov pravni tim prikazao ga je kao autsajdera koji se bori protiv divovske korporacije i tvrdio da dvije marke imaju različite kupce.

Sportska odjeća ne dominira u modnim kreacijama Tom Brown Inka i njegovi su proizvodi namijenjeni imućnijim kupcima - primjerice, par ženskih kompresijskih tajica stoji 680 funti, dok je polo majica 270 funti.

Brownovi odvjetnici također su tvrdili da su pruge uobičajen dizajn.

Iako je Adidas pokrenuo pravni postupak 2021., bitka između dviju kompanija traje već više od 15 godina.

Adidas se 2007. žalio da je Tom Brown koristio dizajn s tri pruge na jaknama. Brown se složio prestati ga koristiti i dodao četvrtu traku.

Od tada se Tom Brown Ink brzo proširio i sada se prodaje na više od 300 lokacija diljem svijeta, a posljednjih godina proizvodi sve više sportske odjeće.

Ovaj brend ima raznoliku bazu obožavatelja. Dizajnirao je odjevnu kombinaciju reperice Cardi B za Met Gala 2019., dok je bivši profesionalni nogometaš i menadžer nogometnog kluba Bournemouth Scott Parker na utakmicama nosio jedan od njegovih kardigana i blejzera.

Glasnogovornik Adidasa rekao je da je tvrtka razočarana, ali da će "nastaviti budno štititi intelektualno vlasništvo, što uključuje podnošenje odgovarajućih žalbi".

Glasnogovornik tvrtke Tom Brown Ink rekao je da je tvrtka zadovoljna ishodom. Govoreći za novinsku agenciju Associated Press, modni dizajner rekao je kako se nada da će ovaj slučaj inspirirati druge čiji rad osporavaju veće tvrtke.

“Bilo je važno boriti se i ispričati svoju priču”, rekao je.

Dokumenti korišteni u slučaju pokazuju da je Adidas podnio više od 90 tužbi i potpisao više od 200 sporazuma o nagodbi od 2008. u vezi sa svojim zaštitnim znakom, piše bbc.com/serbian.

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/Shutterstock

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Array ( [1] => stdClass Object ( [id] => 2 [name] => Superscript Title [value] => PREVIŠE SLIČNOSTI [type] => textarea [group] => 9 [published] => 1 [ordering] => 2 [alias] => SuperscriptTitle ) [3] => stdClass Object ( [id] => 61 [name] => Contains Infographic [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 4 [alias] => contains_infographic ) [4] => stdClass Object ( [id] => 62 [name] => Without ads [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 5 [alias] => Withoutads ) [5] => stdClass Object ( [id] => 63 [name] => Photo gallery [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 6 [alias] => Photo_gallery ) [6] => stdClass Object ( [id] => 64 [name] => Promo [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 7 [alias] => promo ) [8] => stdClass Object ( [id] => 67 [name] => Contains video [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 9 [alias] => contains_video ) [9] => stdClass Object ( [id] => 68 [name] => Premium content [value] => ON [type] => radio [group] => 9 [published] => 1 [ordering] => 10 [alias] => premium_content ) [10] => stdClass Object ( [id] => 69 [name] => Exclude comments [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 11 [alias] => exclude_comments ) [11] => stdClass Object ( [id] => 70 [name] => Open link in new window [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 12 [alias] => open_link_in_new_window ) [12] => stdClass Object ( [id] => 71 [name] => Horizontal crop of the main photo [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 13 [alias] => horizontal_crop_of_the_main_photo ) [13] => stdClass Object ( [id] => 73 [name] => No-index [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 15 [alias] => no_index ) [14] => stdClass Object ( [id] => 74 [name] => No-cache [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 16 [alias] => no_cache ) [15] => stdClass Object ( [id] => 77 [name] => Don't show on the front page [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 17 [alias] => dont_show_on_the_front_page ) [16] => stdClass Object ( [id] => 78 [name] => Related on bottom [value] => ON [type] => radio [group] => 9 [published] => 1 [ordering] => 18 [alias] => related_on_bottom ) [17] => stdClass Object ( [id] => 79 [name] => Live button [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 19 [alias] => live_button ) [26] => stdClass Object ( [id] => 87 [name] => Instant articles [value] => ON [type] => radio [group] => 9 [published] => 1 [ordering] => 28 [alias] => instant_articles ) [27] => stdClass Object ( [id] => 91 [name] => S preporučuje [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 29 [alias] => s_preporucuje ) [28] => stdClass Object ( [id] => 92 [name] => S voli [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 30 [alias] => s_voli ) [29] => stdClass Object ( [id] => 93 [name] => Layout with three photos [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 31 [alias] => layout_with_three_photos ) [30] => stdClass Object ( [id] => 94 [name] => Gallery in the article [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 32 [alias] => gallery_in_the_article ) [31] => stdClass Object ( [id] => 95 [name] => Required views [value] => 0 [type] => textfield [group] => 9 [published] => 1 [ordering] => 33 [alias] => required_views ) [32] => stdClass Object ( [id] => 96 [name] => FullHD image [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 34 [alias] => fullhd_image ) [33] => stdClass Object ( [id] => 97 [name] => City Select [value] => (0) [type] => select [group] => 9 [published] => 1 [ordering] => 35 [alias] => CitySelect ) [34] => stdClass Object ( [id] => 98 [name] => Paid Article [value] => OFF [type] => radio [group] => 9 [published] => 1 [ordering] => 36 [alias] => paid_article ) )