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Vijeće za elektroničke medije (VEM) od HRT-a je zatražilo očitovanje zbog mogućeg kršenja Zakona o elektroničkim medijima u emisiji "Kod nas doma" u kojoj je gostovala Fahreta Jahić, poznatija kao Lepa Brena koja je reklamirala svoj modni brend iz kolekcije Lady B.

VEM je obavijestio da je riječ o mogućem kršenju zakona zbog prikrivenog oglašavanja, odnosno odredbi da "audiovizualna komercijalna komunikacija mora biti odmah prepoznatljiva kao takva" te da "nisu dopuštene prikrivene audiovizualne komercijalne komunikacije".

Reakcija hrvatskog medijskog regulatora uslijedila je nakon emisije emitirane 4. prosinca u kojoj je Lepa Brena nekoliko minuta nesmetano reklamirala čarape iz svoje modne kolekcije, a voditeljica Iva Šulentić nije je u tome zaustavila.

Zbog toga su se i naknadno oglasili s HRT-a ističući kako je Lepa Brena kao njihova gošća bila prethodno upoznata sa svim temama razgovora.

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Istaknuli su i kako je scenarij gostovanja sadržavao sljedeće teme - predblagdansko vrijeme, kako ga ona provodi sa svojom obitelji, o njezinim koncertima pred mnogobrojnom publikom, njezina pjevačka karijera, uspomene na Zagreb, fenomen pet rasprodanih Arena Aleksandre Prijović i najava njezinog koncerta u Areni Zagreb sljedeće godine.

"No, unatoč toma gošća je nažalost iskoristila gostovanje u emisiji uživo i reklamirala svoj novi poduzetnički projekt. Nitko uključen u stvaranje ove popularne poslijepodnevne zabavne emisije nije imao namjeru baviti se reklamiranjem navedenih proizvoda", izvijestili su s Prisavlja.

S druge strane, naknadno se za srbijanske medije o nastupu na Hrvatskoj radioteleviziji oglasila i Lepa Brena.

"Nisam imala namjeru namjerno kršiti prava na reklamu. Nitko mi to nije izričito zabranio. Mogli su me prekinuti u bilo kojem trenutku i ne bih se uvrijedila. Imali smo sto drugih tema za razgovor", kazala je Lepa Brena.

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Vijeće za elektroničke medije (VEM) od HRT-a je zatražilo očitovanje zbog mogućeg kršenja Zakona o elektroničkim medijima u emisiji "Kod nas doma" u kojoj je gostovala Fahreta Jahić, poznatija kao Lepa Brena koja je reklamirala svoj modni brend iz kolekcije Lady B.

VEM je obavijestio da je riječ o mogućem kršenju zakona zbog prikrivenog oglašavanja, odnosno odredbi da "audiovizualna komercijalna komunikacija mora biti odmah prepoznatljiva kao takva" te da "nisu dopuštene prikrivene audiovizualne komercijalne komunikacije".

Reakcija hrvatskog medijskog regulatora uslijedila je nakon emisije emitirane 4. prosinca u kojoj je Lepa Brena nekoliko minuta nesmetano reklamirala čarape iz svoje modne kolekcije, a voditeljica Iva Šulentić nije je u tome zaustavila.

Zbog toga su se i naknadno oglasili s HRT-a ističući kako je Lepa Brena kao njihova gošća bila prethodno upoznata sa svim temama razgovora.

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Istaknuli su i kako je scenarij gostovanja sadržavao sljedeće teme - predblagdansko vrijeme, kako ga ona provodi sa svojom obitelji, o njezinim koncertima pred mnogobrojnom publikom, njezina pjevačka karijera, uspomene na Zagreb, fenomen pet rasprodanih Arena Aleksandre Prijović i najava njezinog koncerta u Areni Zagreb sljedeće godine.

"No, unatoč toma gošća je nažalost iskoristila gostovanje u emisiji uživo i reklamirala svoj novi poduzetnički projekt. Nitko uključen u stvaranje ove popularne poslijepodnevne zabavne emisije nije imao namjeru baviti se reklamiranjem navedenih proizvoda", izvijestili su s Prisavlja.

S druge strane, naknadno se za srbijanske medije o nastupu na Hrvatskoj radioteleviziji oglasila i Lepa Brena.

"Nisam imala namjeru namjerno kršiti prava na reklamu. Nitko mi to nije izričito zabranio. Mogli su me prekinuti u bilo kojem trenutku i ne bih se uvrijedila. Imali smo sto drugih tema za razgovor", kazala je Lepa Brena.

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ZabavaISKORISTILA GOSTOVANJE

Ne stišava se bura oko čarapa Lepe Brene na HRT-u, Vijeće za elektroničke medije traži očitovanje

Piše HINA
18. prosinca 2023. - 10:37
26166788
Vedran Peteh/Cropix

Vijeće za elektroničke medije (VEM) od HRT-a je zatražilo očitovanje zbog mogućeg kršenja Zakona o elektroničkim medijima u emisiji "Kod nas doma" u kojoj je gostovala Fahreta Jahić, poznatija kao Lepa Brena koja je reklamirala svoj modni brend iz kolekcije Lady B.

VEM je obavijestio da je riječ o mogućem kršenju zakona zbog prikrivenog oglašavanja, odnosno odredbi da "audiovizualna komercijalna komunikacija mora biti odmah prepoznatljiva kao takva" te da "nisu dopuštene prikrivene audiovizualne komercijalne komunikacije".

Reakcija hrvatskog medijskog regulatora uslijedila je nakon emisije emitirane 4. prosinca u kojoj je Lepa Brena nekoliko minuta nesmetano reklamirala čarape iz svoje modne kolekcije, a voditeljica Iva Šulentić nije je u tome zaustavila.

Zbog toga su se i naknadno oglasili s HRT-a ističući kako je Lepa Brena kao njihova gošća bila prethodno upoznata sa svim temama razgovora.

Istaknuli su i kako je scenarij gostovanja sadržavao sljedeće teme - predblagdansko vrijeme, kako ga ona provodi sa svojom obitelji, o njezinim koncertima pred mnogobrojnom publikom, njezina pjevačka karijera, uspomene na Zagreb, fenomen pet rasprodanih Arena Aleksandre Prijović i najava njezinog koncerta u Areni Zagreb sljedeće godine.

"No, unatoč toma gošća je nažalost iskoristila gostovanje u emisiji uživo i reklamirala svoj novi poduzetnički projekt. Nitko uključen u stvaranje ove popularne poslijepodnevne zabavne emisije nije imao namjeru baviti se reklamiranjem navedenih proizvoda", izvijestili su s Prisavlja.

S druge strane, naknadno se za srbijanske medije o nastupu na Hrvatskoj radioteleviziji oglasila i Lepa Brena.

"Nisam imala namjeru namjerno kršiti prava na reklamu. Nitko mi to nije izričito zabranio. Mogli su me prekinuti u bilo kojem trenutku i ne bih se uvrijedila. Imali smo sto drugih tema za razgovor", kazala je Lepa Brena.

#LEPA BRENA#GOSTOVANJE NA HRT-U#VIJEĆE ZA ELEKTRONIČKE MEDIJE
11. svibanj 2024 23:35